👋🏽 Welcome to Growth Marketing: ON, where I share tips and insights to supercharge your marketing strategy, based on my 20+ years experience in sales and marketing.
Build landing pages that work as hard as you do
Struggling to turn visitors into customers? A high-converting landing page is your secret weapon.
Here are 7 proven strategies—backed by real-world examples—to help you get it right:
1. Grab Attention with a Clear Headline
Example: Dropbox: “Keep Life Organised: Try Dropbox for Free.”
Why it works: Solves a problem and removes friction.
💡 Action: Focus on benefits, not features.
2. Use Supporting Subheadlines
Example: Slack: “Slack brings your team and tools together, wherever you are.”
Why it works: Complements the headline and addresses pain points.
💡 Action: Answer how your product solves the problem.
Example: Basecamp: “4,000 companies signed up last week.”
Why it works: Numbers build instant credibility.
💡 Action: Highlight testimonials, stats, or client logos.
4. Create a Bold CTA
Example: Notion: “Sign Up—It’s Free!”
Why it works: Clear, actionable, and frictionless.
💡 Action: Start with a verb (“Get Started”). Make it stand out visually.
5. Simplify Your Design
Example: Airbnb’s search-first layout.
Why it works: Guides users to action immediately.
💡 Action: Remove distractions and focus on one goal.
6. Optimise for mobile
Example: Canva’s responsive design.
Why it works: Half of your traffic is on mobile—don’t lose them.
💡 Action: Test usability on all devices.
7. A/B Test for Insights
Example: Amazon tweaks CTAs to improve conversions.
Why it works: Small changes = big results.
💡 Action: Test headlines, button colors, and layouts.
Your Next Move:
✅ Pick one of these tips and apply it to your landing page today.
🚀 Need feedback? Hit reply, and I’ll give you three quick wins to implement now.
👉 Schedule a free discovery call.
👉 Or subscribe to my newsletter for weekly growth tips.
Let’s scale smarter,
Ahlem ✨
Your Growth Marketing Partner
P.S. Share this with a founder friend—they’ll thank you when their conversions skyrocket