Smart Growth Notes by Ahlem Mahroua

The weekly briefing on systems, psychology, and data for scale-up founders. Written by Ahlem Mahroua (Ex-Google, Ex-Scaleup CMO, Founder of NOVA*). Read by 3,000+ founders, investors, and innovators.

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LATEST ISSUES

The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT

#29 — Stop getting "rubbish" AI results. Learn the 4-step RTCO prompt engineering framework to unlock real generative AI productivity for your business.

Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.

#28 — Tired of a complex marketing strategy that wastes money? Discover a simple 3-question framework for founders to cut through the noise and drive real startup growth.

Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now

#27 — Struggling with admissions? Discover why your 2026-2027 enrolment success depends on starting your marketing for higher education today. Get the playbook now.

The Founder's Back to School Essentials: 3 Marketing Trends from Summer 2025 to Win Q4

#26 — Discover the top 3 marketing summer trends to dominate Q4. From the GCC's new growth model to founder-led sales, this is your back to school essential guide.

My 5-Hour Website Compliance Nightmare: A Checklist for UAE Founders

#25 — A founder's guide to website compliance in the UAE. Turn a 5-hour task into a simple checklist covering PDPL, ToS, and privacy laws. Get compliant fast.

Beyond the Badge: How the Xoogler x UBQT Meetup is Forging Real Connections in Dubai's Tech Scene

#24 — Discover how the Xooglers UAE community is shaping Dubai's tech scene. A recap of our latest event and the power of real connections for founders. By Ahlem Mahroua.