Smart Growth Notes by Ahlem Mahroua

The weekly briefing on systems, psychology, and data for scale-up founders. Written by Ahlem Mahroua (Ex-Google, Ex-Scaleup CMO, Founder of nova* growth studio). Read by 3,000+ founders, investors, and innovators.

Latest editions

Apr 14, 2026

by Ahlem Mahroua

Most startups don’t have a lead problem

#30 - Why active pipelines still produce fragile revenue.

Oct 21, 2025

The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT

Sep 23, 2025

Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.

Sep 11, 2025

Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now

Aug 24, 2025

The Founder's Back to School Essentials: 3 Marketing Trends from Summer 2025 to Win Q4

Aug 11, 2025

My 5-Hour Website Compliance Nightmare: A Checklist for UAE Founders

Jul 22, 2025

Smart Growth Notes by Ahlem Mahroua

Latest editions

Most startups don’t have a lead problem

The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT

Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.

Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now

The Founder's Back to School Essentials: 3 Marketing Trends from Summer 2025 to Win Q4

My 5-Hour Website Compliance Nightmare: A Checklist for UAE Founders

Beyond the Badge: How the Xoogler x UBQT Meetup is Forging Real Connections in Dubai's Tech Scene

Recent Posts

Thinking global? Here’s what most startups get wrong.

15 Days Offline Completely Changed My Approach to Growth

GCC: The Next 100‐Million‐User Launchpad? 👾

Smart Growth Notes by Ahlem Mahroua

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