Smart Growth Notes by Ahlem Mahroua

The monthly briefing on growth systems, psychology, and data for scale-up founders.
Written by Ahlem Mahroua (Ex-Google, Ex-Scaleup CMO, Founder of nova* growth studio). Read by 1,000+ founders, investors, and innovators.

Latest editions

What Got You To $500K Is The Exact Thing That Stops You From Reaching $1M.

May 12, 2026

by Ahlem Mahroua

What Got You To $500K Is The Exact Thing That Stops You From Reaching $1M.

#31 - The best founders I work with don't keep doing what worked. They install a system so the team can do it without them.

Apr 14, 2026

Most startups don’t have a lead problem

Oct 21, 2025

The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT

Sep 23, 2025

Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.

Sep 11, 2025

Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now

Aug 24, 2025

The Founder's Back to School Essentials: 3 Marketing Trends from Summer 2025 to Win Q4

Aug 11, 2025

Smart Growth Notes by Ahlem Mahroua

Latest editions

What Got You To $500K Is The Exact Thing That Stops You From Reaching $1M.

Most startups don’t have a lead problem

The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT

Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.

Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now

The Founder's Back to School Essentials: 3 Marketing Trends from Summer 2025 to Win Q4

My 5-Hour Website Compliance Nightmare: A Checklist for UAE Founders

Recent Posts

Beyond the Badge: How the Xoogler x UBQT Meetup is Forging Real Connections in Dubai's Tech Scene

Thinking global? Here’s what most startups get wrong.

15 Days Offline Completely Changed My Approach to Growth

GCC: The Next 100‐Million‐User Launchpad? 👾

Funding in 2025: Securing Capital for Your Tech, EdTech & Gaming Startup 👾

The Number 1 Growth Mistake That’s Costing Your Startup - And How to Fix It 👾

Get Organized, Grow Fast: How to Structure Marketing for Startup Success 👾

Stand Out Now: How to Make Your Brand Shine in a Crowded Startup World 👾

Resilience Redefined: Empower Your Scale-Up to Thrive Against All Odds 👾

Why is your marketing message unconvincing? 👾

Sales in 2025: Scaling Your SaaS or EdTech Startup (Key Takeaways from Our Hubspot Event)👾

Smart Growth Notes by Ahlem Mahroua

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