About Growth Marketing:ON and Ahlem Mahroua 👾

👋🏽 Welcome to Growth Marketing: ON, where I share tips and insights to supercharge your marketing strategy, based on my 20+ years experience in sales and marketing.

From Humble Beginnings to Global Impact

I grew up in France, the daughter of Algerian immigrants, and learned early on that resilience, adaptability, and dreaming big were essential to carving your own path. Those lessons have taken me through an incredible career spanning six countries, four languages, and industries as diverse as gaming, edtech, and tech startups.

During my time at Google, I led initiatives that contributed to driving over €100M in revenue, while building partnerships with some of the world’s most recognizable brands. Later, as CMO of institutions like Gaming Campus and Guardia Cybersecurity School, I implemented growth strategies that tripled enrollment numbers in less than four years and built brands that are now industry leaders.

But what really drives me isn’t the titles or accolades. It’s the magic of working with visionaries like you to transform bold ideas into tangible, scalable success stories.

Why Work With Me?

I know what it’s like to have big dreams and limited resources. I’ve been there, both as an entrepreneur building my own businesses (B.HYPE Agency and Digital Nomads:media) and as a partner to founders navigating the unpredictable startup journey. My approach is rooted in collaboration, clarity, and action:

Tailored Strategies

I don’t believe in one-size-fits-all. Every strategy I design is custom-fit to your unique goals, leveraging data, creativity, and market trends to maximize ROI. For example, one client saw a 50% boost in qualified leads within three months after implementing my go-to-market plan.

Execution You Can Count On

I roll up my sleeves and dive in. From crafting your go-to-market plan to running acquisition campaigns, I’m there every step of the way. Recently, I led a campaign that achieved a 3x return on ad spend (ROAS) for an edtech startup within their first year of scaling.

A Growth Mindset

Whether you’re a scrappy startup or an ambitious scale-up, I bring fresh ideas, laser-focused prioritisation, and the kind of energy that gets results.

Because I want everyone in your teams to embrace a growth mindset, you can also hire me as a mentor over a period of time, to coach them and help them grow professionally. It’s the type of work I’ve been doing with Google.org and Women4Cyber for example.

Brand That Resonates

The markets is crowded, tech startup here, AI startup there…standing out isn’t optional. I’ll help you define and articulate your story in a way that wins hearts and drives loyalty. Case in point: I rebranded an edtech startup, leading to a 30% increase in student retention rates in under 12 months.

What Makes Me Tick

I believe in startups because they have the power to disrupt, innovate, and improve the world. That’s why I’m passionate about helping founders not just grow but grow in a way that’s meaningful and sustainable.

Every client I work with becomes a partner in this journey. I’m not here for short-term wins; I’m here to help you build a business you’re proud of—a business that thrives today and is ready for tomorrow.

I am delighted to welcome you here and am looking forward to collaborating with you, contact me if you want to get more users for your solutions, or for anything else!

So, what’s your boldest vision? Let’s bring it to life.

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