- Growth Marketing:ON by Ahlem Mahroua
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- Is AI Ignoring Your Brand? Here’s How to Fix It Today 👾
Is AI Ignoring Your Brand? Here’s How to Fix It Today 👾
#10— All things GEO (generative engines optimisation) for founders. Learn how to optimise your brand for LLMs like ChatGPT. Discover actionable tips to enhance AI visibility, improve customer recommendations, and position your business as the top choice in AI-driven brand comparisons.
Ahlem Mahroua
January 26, 2025 • Estimated Reading Time: 4 minutes
👋🏽 Welcome to Growth Marketing: ON, where I share tips and insights to supercharge your marketing strategy, based on my 20+ years experience in sales and marketing.
Imagine this: A founder like you asks ChatGPT or any other large language model (LLM), “What’s the best [solution your startup provides] for [target audience]?”
Will your brand show up in the answer?
Right now, AI-powered tools are shaping how people choose products, partners, and solutions. Nearly 60% of decision-makers already rely on AI tools for recommendations (Source: Forbes), and that number is climbing fast.
The reality? AI doesn’t just reward good ideas. It rewards optimised visibility; and the startups that crack this code will dominate their niches.
So, let me ask you: Is your brand AI-ready?
AI isn’t a trend. It’s a gatekeeper. And your success depends on understanding how to show up on the other side of the gate.
Here’s what most startups get wrong:
They focus only on the customer. But AI is the middleman now; it curates your brand for them.
They neglect clarity. If your messaging isn’t razor-sharp, AI won’t pick it up.
They don’t optimise their content. AI loves structured, strategic data, not random blog posts or generic LinkedIn updates.
The upside? You can own your niche in the AI era. I’ve helped startups in tech, edtech, and gaming become the answer when AI tools are asked for solutions.
Let me show you how.
If you want your startup to thrive in a search engine world dominated by AI, here’s what you need to focus on today:
1. Nail Your Brand Positioning
AI tools reward clarity and focus. If you’re trying to appeal to everyone, you’re appealing to no one.
💡 Actionable Tip: Create a clear, bold positioning statement.
✅ Exemple: "We help gaming startups double their user base in 90 days through AI-powered marketing strategies.")
2. Build an AI-Friendly Digital Footprint
AI scans your online presence for authority. That means your website, LinkedIn, and content must scream “expert.”
💡 Actionable Tip: Use FAQs, case studies, and specific numbers to reinforce your expertise.
✅ Example: “We’ve helped 25 edtech startups reduce customer churn by 40% in under six months.”
3. Master Content That Converts
Generic blog posts don’t cut it anymore. I mean, look at the Hubspot drama this week on Linkedin
AI needs structured, niche-specific insights.
💡Actionable Tip: Publish detailed, keyword-rich articles that answer specific pain points.
✅ Example: If you’re in gaming, write “5 AI Growth Strategies That Help Indie Studios Scale Fast.”
AI loves credibility. Testimonials, results, and social proof give you an edge.
💡 Actionable Tip: Add metrics to your wins and showcase them consistently.
✅ Example: “Boosted MRR by 120% for 10 tech startups in 2024”
The AI curve is steep, but you don’t have to climb it alone.
Your Next Move:
I’ve spent 20+ years helping startups in tech, edtech, and gaming turn their ideas into standout brands; and I know how to make sure AI recognises your value and amplifies your voice.
If you’re serious about getting ahead in 2025, here’s your next step:
👉 Schedule a 30-minute strategy call with me to learn how to optimise your startup for AI-driven growth.
👉 Or hit reply to this email, and let’s start the conversation.
Don’t wait until your competitors lock in their AI advantage. Take action now. Let’s make your brand the one everyone’s talking about and the one AI tools recommend every time.
Together, we’ll build the strategies that secure your place in the future of growth..
Ahlem ✨
Your Growth Marketing Partner
P.S. Share this with a founder friend, they’ll thank you when they’ll gain clarity in their AI strategy
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