Revealed: The 1 Metric Uniting Top Teams (No, it’s not revenue) 👾

#12— All things Sales / Marketing alignment. Discover the secret to sales marketing alignment with Ahlem Mahroua’s expert insights. Learn how to unite your teams using the Lead Quality Score metric, actionable tips, and real-world case studies. Book a free strategy session to scale smarter and faster—without the chaos. Perfect for founders in tech, edtech, and gaming.

Author

Ahlem Mahroua
February 13, 2025 • Estimated Reading Time: 3 minutes

Hi there,

When sales and marketing teams clash, it’s not just productivity that suffers—your growth stalls. After scaling startups to €13M ARR and leading teams at Google, I’ve seen one metric bridge this gap better than any other.

Let’s talk about Lead Quality Score—and why it’s the secret to alignment.

Why Alignment Matters: A $2M Lesson

A client in the gaming industry was stuck at €2M ARR for 18 months. Marketing blamed sales for “missing opportunities.” Sales accused marketing of sending “useless leads.” Sound familiar?

The fix:

  1. We defined Lead Quality Score (LQS) based on firmographics, engagement, and fit.

  2. Marketing focused on high-LQS leads. Sales prioritized closing them.

  3. Result: €4M ARR in 9 months and a 40% drop in wasted resources.

Teams stopped fighting and started winning.

3 Actionable Tips to Align Your Teams TODAY

1. Create a Shared “Lead Quality” Definition

  • Hold a joint workshop to agree on what makes a lead “sales-ready.”

  • Example: “Leads must have budget authority + engaged with 3+ pieces of content.”

2. Build a Feedback Loop

  • Sales shares why leads convert (or don’t). Marketing adjusts targeting.

  • Use a simple Slack channel or weekly 15-minute syncs.

3. Celebrate Shared Wins

  • Tie bonuses to shared metrics like LQS or pipeline velocity—not just revenue.

  • Example: A client rewarded both teams when LQS improved by 25%.

The Result? Growth Without the Chaos

Teams that align around Lead Quality Score:
✅ Close deals 2x faster
✅ Reduce CAC by 30%+
✅ Hit milestones with fewer internal battles

Your Next Step

If your teams are stuck in silos, let’s fix it—fast.

👉 Book a Free Strategy Session

In 30 minutes, I’ll help you:

  • Audit your current alignment gaps.

  • Build a custom plan to unite sales and marketing.

  • Identify one metric to track progress immediately.

Why Trust Me?
I’ve spent 20+ years aligning teams for startups, Google, and scale-ups. My frameworks have powered:

  • €13M ARR growth in under 4 years.

  • 40% faster pipeline velocity for edtech clients.

  • 50+ founders who ditched chaos for scalable systems.

Don’t let misalignment cost you another quarter.

Let’s make your teams unstoppable,
Ahlem Mahroua
Fractional CMO | Scaling Smarter

📌 P.S. Limited slots this week—claim yours now.

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