- Growth Marketing:ON by Ahlem Mahroua
- Posts
- Governments funding game design? In MENA, it’s an untapped opportunity for global influence 👾
Governments funding game design? In MENA, it’s an untapped opportunity for global influence 👾
#2 - All things funding and soft power in Gaming
👋🏽 Welcome to Growth Marketing: ON, where I share tips and insights to supercharge your marketing strategy, based on my 20+ years experience in sales and marketing.
The gaming industry is a $383 billion global powerhouse, growing faster than music and film combined1. Yet, despite its economic and cultural potential, many regions—particularly MENA—are underrepresented in the global gaming landscape.
Having worked in gaming education in France, I’ve witnessed how targeted investment in talent and innovation can transform a region into a global player. For MENA countries, investing in gaming isn’t just an economic opportunity—it’s a chance to redefine cultural influence on a global scale.
Gaming: The New Frontier for MENA Economies
The Middle East and North Africa already have the foundation for success in gaming.
Demographics: The region boasts a young, tech-savvy population, with over 50% of residents under the age of 252
Market Growth: The MENA gaming market is expected to grow to $6 billion by 2027, driven by increasing mobile penetration and disposable income3 .
Cultural Potential: With rich histories and diverse storytelling traditions, MENA has untapped potential to create games that captivate global audiences.
So, why hasn’t the region produced its own Assassin’s Creed or League of Legends?
Education: The First Step to Building a Gaming Ecosystem
Investing in education is critical. Countries like Canada, Poland, and South Korea have proven that success in gaming starts with a skilled workforce.
In the UAE, institutions like Zayed University and NYU Abu Dhabi have started incorporating gaming-related courses, but this effort needs to scale. Imagine a regional academy for gaming in Dubai, training the next generation of developers, designers, and storytellers.
Benefits of Gaming Education in MENA:
Job Creation: The gaming industry supports roles in design, programming, marketing, and publishing.
Tech Advancement: Game development fosters innovation in AI, AR/VR, and blockchain—fields that MENA governments are already prioritising.
Export Opportunities: Locally developed games can become major cultural exports, putting MENA narratives on the global map.
From AAA Titles to Cultural Icons
Let’s look at the bigger picture: global influence.
South Korea
South Korea’s government-backed focus on eSports and game development has positioned the country as a cultural powerhouse. Games like League of Legends and PUBG are played worldwide, and Korean gaming companies are worth billions4 .
Canada
With tax incentives and gaming hubs like Montreal, Canada produces some of the world’s most popular titles, including Assassin’s Creed and Far Cry. Gaming now contributes over $4 billion annually to Canada’s GDP5.
The MENA Opportunity: Imagine a New Future
Now, imagine a future where MENA countries join this elite group of gaming nations.
A AAA game inspired by the epic tales of One Thousand and One Nights, designed in Riyadh, marketed globally, and loved by millions.
Regional gaming expos in Dubai rivaling Gamescon, attracting global publishers and players.
MENA eSports teams dominating international tournaments, becoming cultural ambassadors for the region.
By investing in gaming education, infrastructure, and incentives, MENA countries can lead the next wave of cultural and economic influence.
The Payoff: Beyond Entertainment
Economic Impact
Gaming can diversify economies heavily reliant on oil. With government support, gaming could generate billions in revenue and create thousands of jobs in the region.
Soft Power
Games are cultural products that shape global perceptions. A MENA-developed game could showcase the region’s creativity, diversity, and innovation, just as Japan’s Mario or Poland’s The Witcher have done.
Youth Empowerment
With over 100 million young people in MENA, gaming offers a way to engage, inspire, and empower a generation hungry for opportunities.
Call to Action for MENA Leaders
The gaming industry isn’t just a growth opportunity; it’s a strategic lever for economic diversification and cultural influence. For MENA countries, the question isn’t whether to invest in gaming—it’s when. And the answer should be now.
Food for thought
Can the MENA region compete with South Korea or Canada in the global gaming industry? How can governments and private institutions collaborate to make this vision a reality?
Sources
Gaming market growth: Statista
MENA demographics: World Bank
MENA gaming market growth: TechSci Research
South Korea’s eSports dominance: BBC
Canada’s gaming industry contribution: Government of Canada
Reply